It still managed to gain 180,000 new installs in January - that’s 169,000 more installs than it had in September 2022. Its installs are down quite a bit from November’s peak of 2.9 million monthly downloads. Hardly a slump, he said.ĭata.ai’s analysis of worldwide app installs across iOS and Android also indicates Mastodon’s app is still growing, though to a lesser degree. However, as Techdirt’s Mike Masnick pointed out, the Fediverse as a whole - that is, the group of interconnected servers where Mastodon along with other apps reside - had grown from 600,000 active users in the pre-Musk era to now around 2.6 million. The platform had grown over two months to 2.5 million monthly active users, up from 380,000, the report noted, but it dropped down to 1.4 million active users in January. They suggested that many Mastodon newcomers decided the app was not a viable Twitter replacement. Recently, a Wired report indicated that Mastodon’s growth spurt was over, as active users had declined by over 1 million. However, the firm did take a look at some of the more formidable challengers for Twitter users’ attention, including the Fediverse-connected app from Mastodon and others. Amid controversial policy decisions and overnight changes, some subset of the Twitter audience decided to exit to other sites to get their social fix - or at least experiment with different options for a time.īy November, Twitter alternatives like Mastodon as well as established social platforms like Tumblr were seeing rapid and sizeable increases in both downloads and active users, reports found. Continual chaos on the microblogging site has been the rule ever since. Interest surrounding a group of Twitter alternatives began in late October, when the Tesla and SpaceX exec Elon Musk officially closed on his $44 billion Twitter acquisition. But it’s a measurement that can be assessed independently, using third-party data, instead of relying on companies to report their own metrics - many of which don’t.
But it also shows that Twitter itself was never significantly impacted, at least in terms of new app installs.ĭownloads, of course, are only one window into the overall picture. The data indicates that many apps continue to grow to a lesser degree while other apps have seen growth decline. Was there a Twitter exodus or just a Twitter pause? Did it even matter? New data takes a look at how a range of “Twitter alternatives” have fared in the months following Elon Musk’s acquisition of the popular microblogging network, now that the burst of new installs driven by his takeover has tapered off.
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